Mass to Membrane

In Western culture, from an early age we are ingrained with the notion that weight in building construction equals strength as evinced even in children's stories such as the 'The Three Little Pigs'. This idea of the relative strength of mass pervades our culture as a fundamental truth, but heavy materials are not intrinsically stronger than lighter ones. While time will be needed to remove the biases that we carry in our cultural DNA, our perception of strength has begun to shift.