Corporate Museums: concepts, ideas, realisation

The book for the first time introduces top-class international projects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design and the running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, and many more. 318 p: fot, color, 28,5 x24, 5 cm, tapa dura ...